Episode #11 The Land Caller Advantage: Done-for-You Cold Calling with Joe Roberts
Episode Release Date: 4/14/2025
Links & Resources
🔗Learn more about Land Caller Packages
🔗Watch the Mastermind Replay from Joe Roberts of Land Caller
📜Summary
In this podcast episode, Travis King interviews Joe Roberts, a former Marine turned successful land investor and entrepreneur. Joe shares his journey from military service to discovering the world of real estate, particularly land investing. He discusses the challenges faced in the real estate market, especially with lead generation and pricing strategies. Joe also introduces his company, Land Caller, which specializes in cold calling for land investors, and emphasizes the importance of being actively involved in the industry to provide the best services. The conversation highlights the evolution of lead generation methods and the significance of adapting to market changes. In this conversation, Joe Roberts and Travis King delve into the intricacies of cold calling as a lead generation strategy. They discuss the metrics that define success in cold calling, including response rates, lead quality, and the importance of KPIs. The conversation highlights the cost efficiency of cold calling compared to direct mail, emphasizing the speed at which leads can be generated. They also touch on the integration of cold calling with other marketing strategies and the compliance challenges associated with texting and RVMs. Overall, the discussion provides valuable insights for anyone looking to optimize their lead generation efforts in the real estate market.
💣Value Bombs
💣A typical cold calling campaign generates 70-75 qualified leads per month.
💣Cold calling is significantly cheaper than direct mail, often by 30-43%.
💣The quality of the list impacts the success of cold calling efforts.
💣Speed to lead is a major advantage of cold calling over direct mail.
💣Outsourcing cold calling can reduce liability and management burdens.
📝Show Notes
Joe Roberts transitioned from military service to land investing.
Direct mail still remains a powerful lead generation tool.
Pricing strategies are crucial in land investing.
The real estate market has become increasingly competitive.
Cold calling can be an effective lead generation method.
Landcaller was created to fill a gap in the market.
Active involvement in the industry enhances service quality.
Feedback from clients drives innovation at Landcaller.
Understanding market selection is key for new investors.
The client journey at Landcaller is designed for transparency and support.
A typical cold calling campaign generates 70-75 qualified leads per month.
Cold calling is significantly cheaper than direct mail, often by 30-43%.
KPIs are essential for tracking the health of a cold calling campaign.
Connect rates are more important than the number of dials made.
The quality of the list impacts the success of cold calling efforts.
Speed to lead is a major advantage of cold calling over direct mail.
Outsourcing cold calling can reduce liability and management burdens.
Compliance in texting is more complex than in cold calling.
The best leads often come from persistent follow-up efforts.
Integrating cold calling with direct mail can enhance marketing effectiveness.
READY TO BOSS UP?
Take Action Join our Free Community!
Ready to change your life and start building a six-figure second income today! Gain Access to Free Training, plus network with other Investors, Entrepreneurs, Agents.
Free Trainings Inside
🛠️Tools of the Trade
📚Grab your copy of my best-selling book: The Land Investors Playbook
🗺️The Land Portal (Data Source + Mapping Software)
🖥️ Lead Boss CRM (An all-in-one CRM with an integrated website included)
Rocket Print And Mail (Rock Bottom Priced Direct Mail Campaigns)
💰LandBoss Funding (Get Your Land Flip Funded)
📈Land Boss Marketing(Done for you Lead Generation; Cold Calling, Texting)
Pebble REI CRM (Land CRM with an integrated mail-house)
PRYCD (Data Source for Land Investors with scrubbing & pricing)
Lead Mining Pros (Done for you Lead Generation; Cold Calling, Texting)
PatLive; Live Inbound Call Answering by U.S. Based Agents
Launch Control (Text Messaging For Real Estate Professionals)
Property Radar (Build Lists; Includes Acreages & Coordinates)
Propstream (A beautiful, intuitive interface with specialized lists)
🔔Subscribe
Travis King Bio
Travis King: From Blue-Collar Beginnings to Financial Freedom
Travis King grew up in rural Montana in a hardworking, blue-collar family. Despite barely graduating high school and briefly attending college without direction, Travis embarked on a career as a contractor, working tirelessly across the western United States. Even while grinding through 12-hour days, six or seven days a week, his entrepreneurial spirit never faded. From flipping cars, campers, and mobile homes to mystery shopping, Travis pursued side hustles to scratch the entrepreneurial itch, but none moved the needle in his life until he found his breakthrough.
While listening to a Bigger Pockets podcast episode about land flipping, Travis was captivated by the idea of investing in land, which offered less hassle and greater profitability compared to traditional real estate. Though initially stuck in "paralysis by analysis," his wife, Becca, gave him the nudge he needed, saying, “Stop talking about it and do it I support you".
That support ignited the momentum to jump into land flipping. But Travis quickly realized the business lacked scalability. Overwhelmed by spreadsheets and leads from direct mail campaigns, he saw that manual processes weren’t enough to handle the avalanche of opportunities coming his way. Recognizing the need for a streamlined approach, Travis and Becca began focusing on building efficient systems and processes to scale their business effectively.
Through determination, innovation, and leveraging modern tools, they transformed their land flipping venture into a scalable success. Eventually, their efforts paid off so well that it cost them money for Travis to stay at his job. Honoring his long-held dream, he quit his job and became a full-time entrepreneur. Today, Travis and his wife, Becca King, are co-founders of four thriving businesses: a land investing company, an educational company, a funding company, and a software company. While Travis is the visionary with a high school education (and a knack for big ideas), Becca brings balance to the partnership as the COO of all their businesses, leveraging her M.B.A and academic expertise to keep operations running smoothly. Together, they complement each other perfectly Travis dreaming up the future and Becca ensuring the foundation is rock-solid.
The Kings live in sunny Arizona with their four active boys and have been happily married since 2006. As proud Christians, they credit their faith as the cornerstone of their success and purpose.
Travis is also the author of the best-selling book The Land Investors Playbook: A Powerful Gameplan to Scale to 7-Figures and Beyond, where he shares the strategies that helped him achieve financial freedom. Their work has empowered countless others to transform their lives, and their story is a testament to the power of teamwork, perseverance, and faith in a brighter future. When Travis isn’t running businesses or coaching others, he enjoys being a hands-on dad, embarking on family adventures, and living out his faith. Together, Travis and Becca prove that with determination, a clear vision, and the right partnership, success truly knows no limits!
