Episode #19

Turn Data into Dollars with PRYCD

Max Edson & Ryan Doucet

Episode Release Date: 10/30/2025

Links & Resources

Summary

In this episode, Travis King sits down with Prycd Co-Founders Max Edson and Ryan Doucet to discuss how they turned an internal land-pricing tool into one of the most powerful platforms for land investors. They share how their backgrounds in data and automation helped them build software that lets users pull, scrub, and price vacant-land lists automatically for off-market marketing. The conversation dives into their evolution from Air Force teammates to tech entrepreneurs, lessons learned in scaling a data-driven product, and how features like comp reports and road-access filters streamline due diligence for modern land investors.

Value Bombs

  • PRYCD can save you hours scrubbing your lists

  • PRYCD can save you hours researching & selecting a market

Show Notes

  • Data is crucial for real estate investment success.

  • Max and Ryan transitioned from hockey in the Air Force to entrepreneurship.

  • The idea for Prycd emerged from a need for automation in their own land business.

  • User feedback has been integral to product development.

  • The software offers unique features for land investors.

  • Accurate data is essential for pricing properties.

  • Automation saves time and enhances efficiency in land investment.

  • The importance of market research in selecting investment areas.

  • Prycd provides tools for due diligence and property analysis.

  • Continuous improvement is key to meeting user needs.

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Travis King Bio

Travis King: From Blue-Collar Beginnings to Financial Freedom

Travis King grew up in rural Montana in a hardworking, blue-collar family. Despite barely graduating high school and briefly attending college without direction, Travis embarked on a career as a contractor, working tirelessly across the western United States. Even while grinding through 12-hour days, six or seven days a week, his entrepreneurial spirit never faded. From flipping cars, campers, and mobile homes to mystery shopping, Travis pursued side hustles to scratch the entrepreneurial itch, but none moved the needle in his life—until he found his breakthrough.

While listening to a Bigger Pockets podcast episode about land flipping, Travis was captivated by the idea of investing in land, which offered less hassle and greater profitability compared to traditional real estate. Though initially stuck in "paralysis by analysis," his wife, Becca, gave him the nudge he needed, saying, “Stop talking about it and do it—I support you".

That support ignited the momentum to jump into land flipping. But Travis quickly realized the business lacked scalability. Overwhelmed by spreadsheets and leads from direct mail campaigns, he saw that manual processes weren’t enough to handle the avalanche of opportunities coming his way. Recognizing the need for a streamlined approach, Travis and Becca began focusing on building efficient systems and processes to scale their business effectively.

Through determination, innovation, and leveraging modern tools, they transformed their land flipping venture into a scalable success. Eventually, their efforts paid off so well that it cost them money for Travis to stay at his job. Honoring his long-held dream, he quit his job and became a full-time entrepreneur. Today, Travis and his wife, Becca King, are co-founders of four thriving businesses: a

land investing company, an educational company, a funding company, and a software company. While Travis is the visionary with a high school education (and a knack for big ideas), Becca brings balance to the partnership as the COO of all their businesses, leveraging her M.B.A and academic expertise to keep operations running smoothly. Together, they complement each other perfectly—Travis dreaming up the future and Becca ensuring the foundation is rock-solid.

The Kings live in sunny Arizona with their four active boys and have been happily married since 2006. As proud Christians, they credit their faith as the cornerstone of their success and purpose.

Travis is also the author of the best-selling book The Land Investors Playbook: A Powerful Gameplan to Scale to 7-Figures and Beyond, where he shares the strategies that helped him achieve financial freedom. Their work has empowered countless others to transform their lives, and their story is a testament to the power of teamwork, perseverance, and faith in a brighter future. When Travis isn’t running businesses or coaching others, he enjoys being a hands-on dad, embarking on family adventures, and living out his faith. Together, Travis and Becca prove that with determination, a clear vision, and the right partnership, success truly knows no limits!

Keywords

business, funding, land investing, delegation, leadership, purpose, partnerships, day trading, scaling, family, happiness, perspective, comparison, intentional living, travis king, travis king land, land flipping, drew haney, rooster capital

If I Can Do It, So Can You!

I don’t have a magic wand or any special talents or abilities that set me apart from others. It’s easy to think that my results can’t be duplicated because of some quality I alone possess, but that’s simply not true.

Land investing is a very real opportunity, and when you learn the specific strategies and techniques I teach, you have the potential for tremendous success.

What I am sharing with you is an opportunity to copy/paste my success to live the life of your dreams!

If I can do it, So can you!

Boss Up. Live Free!

~Travis King