Episode Release Date: 2/24/2025
In this conversation, Nicholas shares his transformative journey from the restaurant industry to becoming a successful lead generation expert in real estate. He discusses the challenges he faced, the lessons learned about grit and hard work, and how he transitioned into entrepreneurship. The conversation highlights the importance of problem-solving and personal development in achieving success. In this conversation, the speakers delve into the effectiveness of direct mail and cold calling as lead generation strategies, emphasizing the importance of hands-on experience in sales. They discuss the challenges of fitting into corporate culture and the transition to entrepreneurship, highlighting the speaker's journey from employee to business owner. The conversation also covers innovative lead generation services and a customer-centric business model that prioritizes flexibility and satisfaction over traditional subscription models.
1) Problem-solving is a universal skill applicable in any industry.
2) Cold Calling generates leads quickly and more affordably than direct mail
3) Stress can manifest physically, impacting overall health.
Cold calling became a more effective strategy than direct mail.
Grit and hard work were instilled in him from a young age.
His restaurant experience taught him valuable leadership skills.
Stress can manifest physically, impacting overall health.
Transitioning careers can lead to discovering one's true value.
Problem-solving is a universal skill applicable in any industry.
Diverse job experiences can enhance one's adaptability and expertise.
Listening to audiobooks helped him develop personally and professionally.
Identifying and solving bigger problems can lead to greater financial rewards.
The restaurant industry provided a foundation for his future success in business.
Direct mail leads are high quality but can be costly.
Cold calling provides valuable hands-on experience for new salespeople.
Cultural fit is crucial in corporate environments.
Transitioning to entrepreneurship can stem from feeling out of place in a job.
Building a lead generation business requires innovative thinking and adaptability.
Customer service is a key component of successful lead generation.
Flexibility in service offerings can enhance customer satisfaction.
Effective lead generation is essential for conversion success.
A customer-centric approach can lead to sustainable business growth.
Entrepreneurs must stay true to their authentic selves to succeed.
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lead generation, entrepreneurship, restaurant industry, cold calling, personal development, real estate, problem solving, business growth, grit, career transition, direct mail, cold calling, entrepreneurship, lead generation, customer service, business model, marketing strategies, sales techniques, corporate culture, real estate investing
From Blue-Collar Beginnings to Financial Freedom
Travis King grew up in rural Montana in a hardworking, blue-collar family. Despite barely graduating high school and briefly attending college without direction, Travis embarked on a career as a contractor, working tirelessly across the western United States. Even while grinding through 12-hour days, six or seven days a week, his entrepreneurial spirit never faded. From flipping cars, campers, and mobile homes to mystery shopping, Travis pursued side hustles to scratch the entrepreneurial itch, but none moved the needle in his life—until he found his breakthrough.
While listening to a Bigger Pockets podcast episode about land flipping, Travis was captivated by the idea of investing in land, which offered less hassle and greater profitability compared to traditional real estate. Though initially stuck in "paralysis by analysis," his wife, Becca, gave him the nudge he needed, saying, “Stop talking about it and do it—I support you".
That support ignited the momentum to jump into land flipping. But Travis quickly realized the business lacked scalability. Overwhelmed by spreadsheets and leads from direct mail campaigns, he saw that manual processes weren’t enough to handle the avalanche of opportunities coming his way. Recognizing the need for a streamlined approach, Travis and Becca began focusing on building efficient systems and processes to scale their business effectively.
Through determination, innovation, and leveraging modern tools, they transformed their land flipping venture into a scalable success. Eventually, their efforts paid off so well that it cost them money for Travis to stay at his job. Honoring his long-held dream, he quit his job and became a full-time entrepreneur. Today, Travis and his wife, Becca King, are co-founders of four thriving businesses: a
land investing company, an educational company, a funding company, and a software company. While Travis is the visionary with a high school education (and a knack for big ideas), Becca brings balance to the partnership as the COO of all their businesses, leveraging her M.B.A and academic expertise to keep operations running smoothly. Together, they complement each other perfectly—Travis dreaming up the future and Becca ensuring the foundation is rock-solid.
The Kings live in sunny Arizona with their four active boys and have been happily married since 2006. As proud Christians, they credit their faith as the cornerstone of their success and purpose.
Travis is also the author of the best-selling book The Land Investors Playbook: A Powerful Gameplan to Scale to 7-Figures and Beyond, where he shares the strategies that helped him achieve financial freedom. Their work has empowered countless others to transform their lives, and their story is a testament to the power of teamwork, perseverance, and faith in a brighter future. When Travis isn’t running businesses or coaching others, he enjoys being a hands-on dad, embarking on family adventures, and living out his faith. Together, Travis and Becca prove that with determination, a clear vision, and the right partnership, success truly knows no limits!
If I Can Do It, So Can You!
I don’t have a magic wand or any special talents or abilities that set me apart from others. It’s easy to think that my results can’t be duplicated because of some quality I alone possess, but that’s simply not true.
Land investing is a very real opportunity, and when you learn the specific strategies and techniques I teach, you have the potential for tremendous success.
What I am sharing with you is an opportunity to copy/paste my success to live the life of your dreams!
If I can do it, So can you!
Boss Up. Live Free!
~Travis King
Copyright © 2025 Travis King. All rights reserved
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