Episode #8

From Ecom King to Land Boss

Star Student Michael Jackness

Episode Release Date: 3/24/2025

Summary

This episode explores the journey of Michael Jackness transitioning from affiliate marketing to e-commerce and then to land investing. Mike & Travis discuss the importance of mentorship, building systems and processes, and the challenges of scaling a business. They also delve into effective marketing strategies for land investing and the future of the industry. In this conversation, Mike & Travis discuss the dynamics of outsourcing versus in-house management in the land business, exploring the benefits of outsourcing tasks like cold calling. They delve into the evolving landscape of land investment, highlighting new opportunities and strategies for success. The discussion also covers the importance of understanding deal dynamics, profit margins, and the significance of follow-up in closing deals. Finally, they offer valuable advice for newcomers in land flipping, emphasizing the importance of taking action and leveraging community support.

Value Bombs

  • Mentorship can significantly accelerate the learning curve in a new industry.

  • Understanding the importance of capital and funding relationships is essential for growth.

  • Team size should not be a measure of success.

  • Newcomers should focus on taking action rather than overthinking.

  • Community support can be invaluable in real estate.

Show Notes

  • Building systems and processes is crucial for scaling a business effectively.

  • Mentorship can significantly accelerate the learning curve in a new industry.

  • Land investing offers a simpler and less stressful alternative to traditional real estate.

  • Cold calling and direct mail are effective marketing strategies for generating leads in land investing.

  • Understanding the importance of capital and funding relationships is essential for growth.

  • The land investing business is highly systematic and SOP-centric.

  • Recognizing the right time to pivot in business can lead to greater success.

  • The importance of building a strong network in the industry cannot be overstated.

  • Learning from past experiences in business can inform better decision-making in the future.

  • Outsourcing can reduce liability and management burdens.

  • Team size should not be a measure of success.

  • Quality control is crucial when managing in-house teams.

  • The land business offers unique opportunities for growth.

  • Understanding market dynamics is essential for success.

  • Follow-up is key to converting leads into sales.

  • Profit margins should be carefully calculated for each deal.

  • Newcomers should focus on taking action rather than overthinking.

  • Community support can be invaluable in real estate.

  • Adaptability is crucial in a changing market.

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Travis King Bio

Travis King: From Blue-Collar Beginnings to Financial Freedom

Travis King grew up in rural Montana in a hardworking, blue-collar family. Despite barely graduating high school and briefly attending college without direction, Travis embarked on a career as a contractor, working tirelessly across the western United States. Even while grinding through 12-hour days, six or seven days a week, his entrepreneurial spirit never faded. From flipping cars, campers, and mobile homes to mystery shopping, Travis pursued side hustles to scratch the entrepreneurial itch, but none moved the needle in his life—until he found his breakthrough.

While listening to a Bigger Pockets podcast episode about land flipping, Travis was captivated by the idea of investing in land, which offered less hassle and greater profitability compared to traditional real estate. Though initially stuck in "paralysis by analysis," his wife, Becca, gave him the nudge he needed, saying, “Stop talking about it and do it—I support you".

That support ignited the momentum to jump into land flipping. But Travis quickly realized the business lacked scalability. Overwhelmed by spreadsheets and leads from direct mail campaigns, he saw that manual processes weren’t enough to handle the avalanche of opportunities coming his way. Recognizing the need for a streamlined approach, Travis and Becca began focusing on building efficient systems and processes to scale their business effectively.

Through determination, innovation, and leveraging modern tools, they transformed their land flipping venture into a scalable success. Eventually, their efforts paid off so well that it cost them money for Travis to stay at his job. Honoring his long-held dream, he quit his job and became a full-time entrepreneur. Today, Travis and his wife, Becca King, are co-founders of four thriving businesses: a

land investing company, an educational company, a funding company, and a software company. While Travis is the visionary with a high school education (and a knack for big ideas), Becca brings balance to the partnership as the COO of all their businesses, leveraging her M.B.A and academic expertise to keep operations running smoothly. Together, they complement each other perfectly—Travis dreaming up the future and Becca ensuring the foundation is rock-solid.

The Kings live in sunny Arizona with their four active boys and have been happily married since 2006. As proud Christians, they credit their faith as the cornerstone of their success and purpose.

Travis is also the author of the best-selling book The Land Investors Playbook: A Powerful Gameplan to Scale to 7-Figures and Beyond, where he shares the strategies that helped him achieve financial freedom. Their work has empowered countless others to transform their lives, and their story is a testament to the power of teamwork, perseverance, and faith in a brighter future. When Travis isn’t running businesses or coaching others, he enjoys being a hands-on dad, embarking on family adventures, and living out his faith. Together, Travis and Becca prove that with determination, a clear vision, and the right partnership, success truly knows no limits!

Keywords

travis king, land flipping, travis king land, affiliate marketing, e-commerce, land investing, mentorship, business systems, marketing strategies, scaling, operational challenges, real estate, entrepreneurship, outsourcing, land business, investment strategies, cold calling, real estate, profit margins, business growth, team management, seller financing, market trends

If I Can Do It, So Can You!

I don’t have a magic wand or any special talents or abilities that set me apart from others. It’s easy to think that my results can’t be duplicated because of some quality I alone possess, but that’s simply not true.

Land investing is a very real opportunity, and when you learn the specific strategies and techniques I teach, you have the potential for tremendous success.

What I am sharing with you is an opportunity to copy/paste my success to live the life of your dreams!

If I can do it, So can you!

Boss Up. Live Free!

~Travis King