Episode #7 Value Add Land Investing with Mike Marshall of Tolosa Property Group

March 24, 20255 min read

Episode Release Date: 3/24/2025


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Links & Resources

🔗Tolosa Property Group (Mike's Website)

📜Summary

In this conversation, Mike Marshall, known as the 'entitlements guy', shares his expertise in land development, focusing on the importance of entitlements in the real estate process. He discusses his journey from working in local government to becoming a consultant, emphasizing the value of adding equity through zoning and subdivisions. The conversation explores the challenges of transitioning from employee to entrepreneur, the significance of understanding jurisdictional regulations, and the process of feasibility and due diligence in land projects. In this conversation, the speakers delve into the complexities of property development, emphasizing the importance of feasibility studies, the evolution of the land investment space, and the necessity of specialization in land development. They discuss the critical role of rezoning in enhancing property value and the services offered by Tulosa Property Group to assist clients in navigating the entitlement process. The discussion highlights the growing resources and tools available for land investors and the importance of due diligence in making informed investment decisions.

💣Value Bombs

💣Value is tied to the use of the property.

💣Rezoning can significantly increase property value.

💣Many land flippers overlook the potential of subdivisions.

📝Show Notes

  • Entitlements are crucial for adding value in land development.

  • Understanding zoning regulations is key to successful projects.

  • Transitioning from employee to entrepreneur requires strategic networking.

  • Consulting can leverage existing relationships in the industry.

  • Feasibility studies are essential before pursuing land projects.

  • The development process consists of entitlements, engineering, and building permits.

  • Marketing oneself is vital for a successful consulting business.

  • Many land flippers overlook the potential of subdivisions.

  • Experience in local government can provide a competitive edge.

  • Navigating jurisdictional rules is critical for project success. Feasibility studies are crucial before purchasing property.

  • Assumptions based on neighboring properties can lead to costly mistakes.

  • Understanding local zoning laws is essential for property development.

  • Rezoning can significantly increase property value.

  • Specialization in land development can distinguish you in the market.

  • The land investment space has evolved with more resources available.

  • Due diligence is key to informed property investment decisions.

  • Value is tied to the use of the property.

  • Navigating the entitlement process can be complex but is necessary.

  • Working with experts can save time and enhance investment outcomes.


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Free Trainings Inside


🛠️Tools of the Trade

📚Grab your copy of my best-selling book: The Land Investors Playbook

🗺️The Land Portal (Data Source + Mapping Software)

🖥️ Lead Boss CRM (An all-in-one CRM with an integrated website included)

Rocket Print And Mail (Rock Bottom Priced Direct Mail Campaigns)

💰LandBoss Funding (Get Your Land Flip Funded)

📈Land Boss Marketing(Done for you Lead Generation; Cold Calling, Texting)

Pebble REI CRM (Land CRM with an integrated mail-house)

PRYCD (Data Source for Land Investors with scrubbing & pricing)

Lead Mining Pros (Done for you Lead Generation; Cold Calling, Texting)

PatLive; Live Inbound Call Answering by U.S. Based Agents

Launch Control (Text Messaging For Real Estate Professionals)

Property Radar (Build Lists; Includes Acreages & Coordinates)

Propstream (A beautiful, intuitive interface with specialized lists)


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Travis King Bio

Travis King: From Blue-Collar Beginnings to Financial Freedom

Travis King grew up in rural Montana in a hardworking, blue-collar family. Despite barely graduating high school and briefly attending college without direction, Travis embarked on a career as a contractor, working tirelessly across the western United States. Even while grinding through 12-hour days, six or seven days a week, his entrepreneurial spirit never faded. From flipping cars, campers, and mobile homes to mystery shopping, Travis pursued side hustles to scratch the entrepreneurial itch, but none moved the needle in his life until he found his breakthrough.

While listening to a Bigger Pockets podcast episode about land flipping, Travis was captivated by the idea of investing in land, which offered less hassle and greater profitability compared to traditional real estate. Though initially stuck in "paralysis by analysis," his wife, Becca, gave him the nudge he needed, saying, “Stop talking about it and do it I support you".

That support ignited the momentum to jump into land flipping. But Travis quickly realized the business lacked scalability. Overwhelmed by spreadsheets and leads from direct mail campaigns, he saw that manual processes weren’t enough to handle the avalanche of opportunities coming his way. Recognizing the need for a streamlined approach, Travis and Becca began focusing on building efficient systems and processes to scale their business effectively.

Through determination, innovation, and leveraging modern tools, they transformed their land flipping venture into a scalable success. Eventually, their efforts paid off so well that it cost them money for Travis to stay at his job. Honoring his long-held dream, he quit his job and became a full-time entrepreneur. Today, Travis and his wife, Becca King, are co-founders of four thriving businesses: a land investing company, an educational company, a funding company, and a software company. While Travis is the visionary with a high school education (and a knack for big ideas), Becca brings balance to the partnership as the COO of all their businesses, leveraging her M.B.A and academic expertise to keep operations running smoothly. Together, they complement each other perfectly Travis dreaming up the future and Becca ensuring the foundation is rock-solid.

The Kings live in sunny Arizona with their four active boys and have been happily married since 2006. As proud Christians, they credit their faith as the cornerstone of their success and purpose.

Travis is also the author of the best-selling book The Land Investors Playbook: A Powerful Gameplan to Scale to 7-Figures and Beyond, where he shares the strategies that helped him achieve financial freedom. Their work has empowered countless others to transform their lives, and their story is a testament to the power of teamwork, perseverance, and faith in a brighter future. When Travis isn’t running businesses or coaching others, he enjoys being a hands-on dad, embarking on family adventures, and living out his faith. Together, Travis and Becca prove that with determination, a clear vision, and the right partnership, success truly knows no limits!

Travis King

Travis King

Travis King is a land investor and entrepreneur who rejected the W-2 path to build time-rich, scalable land businesses. Alongside his wife and business partner, Becca, he has built multiple companies spanning land investing, education, funding, and software. Travis writes about execution, systems, and building income that buys back time instead of trading it away. He lives in Arizona with his wife and four boys.

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